Big Macs for the Masses? How the Fat-Cat Franchisees Are Sliding in “Value” While We Scramble for Deals

Published: November 5th, 2025
McDonald’s is rolling out its “Extra Value Meals” again — and while it’s being sold as a win for everyday Americans, it’s worth looking at what’s really going on behind the golden arches.

Starting September 8, 2025, McDonald’s is bringing back bundle meals with prices like:

>> $5 breakfast combo (Sausage McMuffin with Egg + hash browns + coffee)
>> $8 lunch/dinner combo (Big Mac + fries + drink)
>> A total of 8 meal options across breakfast, lunch, and dinner

They say this saves customers about 15% versus buying everything separately.

What This Means for You
Sure — a bundled meal for $5 or $8 sounds helpful when groceries and gas are squeezing every paycheck. But here’s the real picture:

1. It’s only about a 15% break.
That’s helpful — but not life-changing when prices have already climbed for years.

2. $8 fast-food meals still add up fast.
For a family, that’s $32 plus tax — not exactly “cheap eats” anymore.

3. This move is about traffic, not charity.
Lower-income customers have been cutting back on fast food. This menu is designed to pull them back in.

4. Prices may still vary by location.
Your $5 breakfast might be someone else’s $6.29 breakfast depending on the zip code.

5. Corporate isn't losing sleep.
McDonald’s still owns the land, collects franchise fees, and squeezes suppliers. These deals won't dent boardroom bonuses.

How to Make This Work For YOU, Not Them

>> If you want to use these deals without letting them use you:
>> Only buy the “value” meal if you would’ve bought anyway
>> Check your local prices to see if you’re really saving
>> Don’t let these bundles turn into extra spending trips
>> Stack with app deals to get real savings
>> Remember: eating at home is still cheaper most of the time

Bottom Line

McDonald’s wants you to feel like they’re throwing everyday people a lifeline. But this is less about generosity and more about boosting foot traffic and profits.

You can take advantage of the deal — just don’t fall for the hype. Use the value menu when it makes sense… not because the corporate suits want to look like heroes.

Your wallet still calls the shots — not the marketing department.